CaseShop CRM
Unified Commerce Platform for Multi-Channel Retail Operations
Business context and structural constraints
The client operated across multiple marketplaces, a Shopify storefront, and physical retail with no unified view of inventory or customer data. Stock discrepancies led to overselling, and manual order processing consumed 40+ hours weekly.
The Solution
Architectural approach and implementation
CaseShop CRM is an enterprise-grade commerce platform that unifies inventory management, multi-channel sales orchestration, and customer relationship management into a seamless operational hub. Processing over 15,000 orders monthly across 5 sales channels.
How we turned the challenge into a solution
Each stage formalizes uncertainty into a concrete engineering outcome
Audit → Dependency Map
Inventory of 17+ disparate systems, data flow mapping, identification of critical integration points and performance bottlenecks
Map → Unified Architecture
Design of event-driven microservice architecture with multi-region data residency and zero-trust security model
Architecture → Working Prototype
Document management MVP with FIDO2 authentication, AES-256 encryption, and basic workflow engine for pilot group
Prototype → Scalable Platform
Horizontal scaling to 160+ countries, multi-tenant isolation, AI document classification with 95% accuracy
Platform → Analytics Core
MyInsights recommendation engine, predictive SLA alerts, personalized delivery of regulatory updates
Core → Continuous Compliance
Automated retention policies for 160+ jurisdictions, document integrity chain, one-click audit report generation
Intelligent Inventory Hub
Real-time monitoring of 50,000+ SKUs across all channels with smart reorder alerts and automated price management.
Unified Order Command Center
Centralized order management with drag-and-drop status workflows, bulk operations, and automated customer notifications.
Customer 360 Dashboard
Complete customer profiles aggregating purchase history, support interactions, and call recordings.
Defect & Returns Intelligence
End-to-end defect lifecycle tracking with supplier claim automation and reason analysis.
Business Intelligence Suite
Dynamic dashboards covering sales velocity, margin analysis, and channel profitability with exportable reports.
The Impact
Quantitative results demonstrating the real impact of implementation on operational efficiency, infrastructure reliability, and platform scalability
Reduced stock discrepancies from 12% to under 2% within 3 months
Decreased order processing time by 65% through automation
Improved customer retention rate by 28% with personalized engagement
Technology Stack
Built with proven enterprise-grade technologies
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